6+ Years of Social Listening Experience

Brandwatch certified, employed at Brandwatch as a Senior Research Consultant since March 2022. Regularly conducts custom research projects for companies around brand monitoring, content ideation, topical and trend analysis, competitive intelligence, campaign measurement, audience identification, industry benchmarking, and crisis management.
Specializes in Data-Driven Insights & Strategic Recommendations

Analyzes data and content using a variety of platforms to synthesize into a compelling narrative for executives and key stakeholdersAnalyzes data and content using a variety of platforms to synthesize into a compelling narrative for executives and key stakeholders. Aptitude for learning new tools, and experience with Brandwatch, Semrush, Google Analytics, BuzzSumo, Meta Ads, LinkedIn Ads, Google Ads, Canva, and Skyword. Meticulous attention to detail with an eye for editing and strong writing skills.
9+ Years of Global Client Management & In-House Expertise

Owns a portfolio of global accounts across regulated industries such as automotive, construction manufacturing, and financial services/insurance, worth over $3M in revenue. Past clients include beauty, B2B, technology, healthcare, CPG brands, and more. Focused on driving brand strategy with in-house roles ranging from social media, product development, to demand generation.

Own a portfolio of 4 to 7 accounts worth over $3M in revenue, managing the scoping, development, execution, and delivery of custom research projects, and serving as a strategic advisor for global clients across industries.
Manage project teams of analysts and/or contractors, collaborating closely on deliverables, and overseeing client relationships and communication.
Undertake complex data analysis across a suite of platforms such as Brandwatch Consumer Research, Brandwatch’s Social Media Management Suite, BuzzSumo, Excel, TikTok, X, Facebook, Instagram, and YouTube to provide insights and recommendations to client business questions.
Specialize in projects ranging from brand monitoring, campaign reporting, crisis management, industry benchmarking, audience identification, topical and trend analysis, content ideation, competitive intelligence, to product launch learnings, and more.
Interpret generative and proprietary AI (Iris), understanding the nuances behind LLMs and teasing out the true insights.
Mentor designated research analysts on my accounts.
Constantly innovate by creating new methodologies, then train the Professional Services team how to emulate.

Owned the marketing funnel for FiscalNote's ESG software.
Ran the demand generation campaigns for the ESG segment, including webinars and LinkedIn ads.
Managed a digital strategy that increased inbound traffic and on-site conversions from targeted personas utilizing Google Analytics, Marketo, Meta Ads, LinkedIn ads, and internal data.
Initiated outreach and onboarding to Semrush for data-driven strategies, and conducted SEM competitive and internal intelligence.
Created marketing materials on Canva.

Previous roles: Professional Services Associate (August 2018 - May 2019), Professional Services Manager (May 2019 - February 2020), Senior Professional Services Manager (February 2020 - January 2021).
Consulted brands on their social media and content marketing operations and strategies.
Owned a portfolio of 4 to 8 clients worth over $1M in revenue, managing all aspects of consulting from scoping and statement of work, through research and analysis, to delivery.
Developed and made recommendations to brands by assessing digital and social media marketing content, performance metrics, social listening data, and social media platform trends to drive strategic change. Software included TrackMaven, Skyword, Brandwatch, Semrush, and Google Trends.
Ideated content for brands utilizing SEM and SEO, competitive analysis, Google Trends, and social media posts.
Created a monthly social media marketing newsletter to keep customers and coworkers up to date on industry trends.
Researched and designed reusable assets for the Professional Services team and Sales to distribute to clients to increase efficiency and customer satisfaction.

Worked in CPG Brand Development for Newell's Appliances and Cookware segment, specifically on Mr. Coffee.
Led the consumer research, cross-functional collaboration, marketing messaging, and packaging design for the Mr. Coffee Easy Measure.
Implemented the Mr. Coffee brand strategy across its broad portfolio and ensured all brand communications were consistent with the category’s global positioning.
Oversaw all Mr. Coffee social media and digital marketing strategies, campaigns, and performance.
Conducted consumer research in homes (IHUTs), focus groups, and online.
Led projects to contribute to the innovation funnel and wrote brand documents to outline project descriptions.
Coordinated with outside agencies on promotional and instructional videos.

Designed, published, and tracked Facebook job advertisements to fill positions in difficult markets.
Conducted A/B testing on Facebook job ads.
Monitored the Facebook page by creating content, actively responding to engagement, overseeing the budget, and analyzing the page insight statistics.
Initiated and managed the company Twitter account.
Marketed the company on Google Ads by strategizing keywords, updating extensions, and evaluating campaign results.
Collaborated with Broadbean to add a Jobs tab on the company Facebook page at no cost.

Minored in Art History
Sorority member of Alpha Delta Pi, held leadership positions as Campus Involvement Chair and Intramural Chair
Publishing Press Intern at the University Press for 1 year, managed 3 authors’ tours and proofread/edited poetry
Captain of the Varsity Archery Team Freshman-Sophomore Year
Worked part-time as an Intramural Sports Supervisor all semesters on campus, supervised 10 sports, managed and trained 50+ student officials, and prepared facilities for 100s of participants
Studied abroad in London at the Worrell House Junior Fall, then secured the Resident Advisor job and returned after graduating, in Spring of 2017
Part of the inaugural group to study art of the Venice Biennale at the WFU Casa Artom in Italy
Catalyst Scholar in Wake Forest University's Catalyst Scholar Program
Inductions Officer in The Golden Key International Honour Society, Member of The Phi Beta Kappa Society, Member of the Mortar Board National Collegiate Senior Honor Society, Member of the Omicron Delta Kappa National Leadership Honor Society
Secretary of the Reynolda House Student Advocacy Council
Member of English Student Alliance

6+ Years of Social Listening Experience

Specializes in Data-Driven Insights & Strategic Recommendations