Hi, I’m Christina.
I’m a data storyteller, providing brands with actionable insights through quantitative and qualitative custom research projects and social intelligence infrastructure.
I have 10 years of experience in strategic consulting and marketing roles across: SaaS | social listening | consumer and market research | social media and content strategy | data analytics | brand development
My Skills
Social & Media Intelligence and Analytics
(Brandwatch Certified)Boolean Search & Queries
Social Listening
Quantitative & Qualitative Analysis
Professional Services
SaaS Consulting
Client-Facing Management
Interpreting Generative AI
Consumer & Market Research
Social Media Strategy
Data Analytics & Storytelling
Content Marketing
Brand Management
Semrush, SEM, SEO
Digital Marketing Strategy
Project Management
CPG Product Development
Engaging Presenter
Detail-Oriented
Meticulously Organized
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7 Years of Social Listening Experience
Brandwatch certified since 2018, employed at Brandwatch as a Senior Research Consultant since March 2022. Regularly conducts custom research projects for companies around brand monitoring, content ideation, topical and trend analysis, competitive intelligence, campaign measurement, audience identification, industry benchmarking and crisis management.
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Specializes in Data-Driven Insights & Strategic Recommendations
Analyzes quantitative data and qualitative content using a variety of platforms to synthesize into a compelling narrative for executives and key stakeholders. Aptitude for learning new tools, and experience with Brandwatch, Semrush, Google Analytics, BuzzSumo, Meta Ads, LinkedIn Ads, Google Ads, Canva, Skyword, and Adobe Lightroom. Meticulous attention to detail with an eye for editing and strong writing skills.
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10 Years of Global Client Management & In-House Expertise
Owns a portfolio of global accounts across regulated industries such as automotive, construction manufacturing, and financial services/insurance, worth over $3M in revenue. Past clients include beauty, B2B, technology, healthcare, CPG brands, and more. Focused on driving brand strategy with in-house roles ranging from social media, product development, to demand generation.
Global Automotive Brand Perception Report
Led a project gathering insights about expanding Company’s brands into the electric vehicle markets of 5 EU countries, crucially before they implemented full scale marketing.
Projects
Brand Reputation Pillars Analysis
Owned and jointly executed a reputation pillars analysis to understand the conversation around a client’s brand compared to competitors and best-in-class brands.
Quarterly Content Ideation Report
Research emerging trends around a construction manufacturer’s brand and industries quarterly, ideating social media and marketing content for their global team on a quarterly basis.
What Clients are Saying
"Christina Berry is an absolute gem and one of the very few presenters I know who can make data not just engaging but riveting."
— Olivier della Valle, General Motors
"You rock. Thank you. The Chief of Staff actually called me last night to chat about the deck. Today I got a small award for the work. I couldn’t have done it all without you."
— Samantha, Financial Services & Life Insurance Company
What Colleagues are Saying
"I’ve never seen such a smooth and swift morphing into a true and trusted partner as what has transpired between Christina and our MPOC. Christina is going above and beyond to support a super complicated situation without (seemingly) breaking a sweat."
— Katie Specht, Brandwatch Sector Director of Customer Success
"Christina Berry is always a pleasure to work with — quality work & the highest compliments from clients on their experience working with her. She brings positive energy in all that she presents and does a great job at demonstrating empathy towards clients. It’s the layer of zen every Customer Success Director hopes for."
— Erika Klotz, Brandwatch Customer Success Director
Let’s Connect!
Message me on LinkedIn
